Policing the digital ecosystem

Dhaka,  Fri,  22 September 2017
Published : 13 May 2017, 16:00:21
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Policing the digital ecosystem

Policing the digital ecosystem
Google has long known that a vibrant web is a prerequisite for its business, otherwise users will have less reason to carry out internet searches. 

That has led it to promote the most useful and valuable content and crack down on those trying to cheat, like the so-called “content farms” that tried to win big audiences with low-quality, recycled news, reports a global media Saturday.

Yet the incentives to police their own ecosystems may not be strong enough. Constant gaming of the system is a perennial hazard, as Facebook’s fake news crisis makes clear - and users, who are often expected to provide the front line of defence, may not have the understanding nor the means to keep the platform companies on their toes.

Against this background, pressure to regulate is likely to escalate. Owning a successful platform often looks like a licence to print money. To protect those printing presses, internet companies should think harder about whether they plough enough of their profits from platform dominance back into the ecosystems they support, and whether their rules meet the right standards of transparency and fairness.

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