EBL, NOVOAIR, MasterCard collaborate to launch first airline co-branded card

Dhaka,  Monday,   2016-09-22
Published : 22 Sep 2016, 21:12:27

EBL, NOVOAIR, MasterCard collaborate to launch first airline co-branded card

Eastern Bank Limited (EBL) and NOVOAIR, the premium private airline brand, partnered with MasterCard to launch a new co-branded prepaid card in Bangladesh, said a statement.

The EBL-NOVOAIR co-branded card is the dual currency prepaid card enabled with EMV chip technology. This will allow faster, safer and secure access to funds across any ATM network globally.

The co-branded prepaid cardholders will receive 200 Bonus miles under NOVOAIR's rewards portfolio SMILE while flying with the airline. Additionally, the cardholders will be eligible for priority service at NOVOAIR sales counters priority check-in, boarding and baggage delivery, and excess baggage allowances and VIP car service at Hazrat Shahjalal International Airport.

Ali Reza Iftekhar, Managing Director and CEO, Eastern Bank Limited, said, "This partnership is very important to us as we truly believe that we have launched a unique product in the market - now travellers can avail a world of privileges and fly without needless stress and tension every time."

Speaking on the launch, Mofizur Rahman, Managing Director of NOVOAIR said, NOVOAIR played a pioneering and pathfinder role in Bangladesh Aviation Market since its on set in 2013. NOVOAIR launched 'SMILES' frequent flyer programme for its loyal customers to reward them with something extra and special which other airlines followed in Bangladesh.

The loyalty programme is one of the first widely accepted customer loyalty programmmes in the country, and it set up a framework that became a standard not just for the entire industry, but also for what customers expect from airlines.

Today, NOVOAIR again going to create another history in the Bangladesh Aviation Landscape by launching this cobranded card."

Syed Mohammad Kamal, Country Manager, MasterCard Bangladesh said, "We are excited about our partnership with EBL and NOVOAIR to launch a Co-branded Prepaid Card which is the first airline co-branded card in the country to offer exceptional rewards, benefits and privileges to enhance Cardholder's experience.  This is an important step towards our ever-expanding portfolio of services and offers our Cardholders a variety of choices when it comes to traveling."

"SMILES" is a growing collection of rewards choices from which NOVOAIR's qualified passengers will be able to redeem personalised services, one-way flights, travel deals and packages, and partner promotions for their accumulated SMILES miles.

Under this partnership, NOVOAIR's existing SMILE members will have the option to obtain the exclusive co-branded prepaid card.

"SMILES" frequent flyers can load the money on the Prepaid Card from any EBL branch and will be able to make payments easily when they shop, pay bills and dine out home and abroad. The Co-branded Prepaid Card will allow the Cardholders to manage their spending in a simple, easier and effective way that includes over 1,300 wide variety of discounts and privileges on travel, dining and shopping.

The co-branded prepaid card launch ceremony was attended by Hassan O Rashid, Additional Managing Director and Nazeem Anwar Choudhury, Head of Consumer Banking from Eastern Bank Limited; Sohail Majid, Head of Marketing and Sales from NOVOAIR; and Gitanka D Datta, Vice President, MasterCard Bangladesh.
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