When customers are happy with locally made products

Dhaka,  Sun,  24 September 2017
Published : 23 Aug 2017, 21:36:39
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When customers are happy with locally made products

Shaha Rakesh Nishan


Made in Bangladesh Spirit or better known as ‘MIB Spirit’ was recently back with their seasonal meet-ups. Recently they hosted one of their most sought-after events, Monsoon Meet-Up 2017. They started hosting yearly meet-ups from June 2015, and since then, they have been doing so on a regular basis. Local brands and customers have always spoken highly about these meet-ups since they provide a fantastic platform for these brands to engage with customers.

Monsoon Meet-Up 2017 took place from August 17 to 19 at Banani-11 on the premises of Moar that co-hosted the event. This time B's Closett, Stellar, Wearhouse, Newton's Archive, Hems and Hues, Muze, Poter Bibi and Butter, The Bakery were present in the meet-up with a diverse range of products for the customers.

Mixed reviews from the exhibitors

There were mixed reviews from the exhibitors regarding the event. Overall, most of them were content with the event and the arrangements made by the organisers. Stellar, that provides a wide range of stationery and home/room decor products, was highly satisfied with the event. Sarah Zarrar, co-founder of Stellar, said, 'This time the number of customers is way more than the previous Meet-Ups. We feel that the timing and place of the event played a significant role behind this.' She also praised the organisers for their arrangements.

Newton's Archive, that is well known for its theme-scented candles, canvas paintings, and customised bookmarks, too expressed satisfaction regarding Monsoon Meet-Up 2017. Rahnuma Ahsan, co-founder of Newton's Archive, said, 'This is the first time we are doing any fair in Banani, and we have been very skeptical about the sales. However, to be honest, this time around the turnout was remarkable. Alhamdulillah, we almost sold out, so you can only imagine how well it went."

However, not all the exhibitors were content with the event. A few of the exhibitors complained about lack of space and how the place was not convenient for their customer base.  

Customers delighted to be able to engage with local brands

One of the visitors, Naima Kazi, highlighted the variety of products that all the brands offered. She said, 'I try to attend all of MIB's Meet-Ups with my family. Their unique selling proposition (USP), for me, is their successful coordination of all the distinct exhibitors.' Starting from scented candles to jewellery to traditional sarees, these Meet-Ups have it all. Many visitors praised the work of the exhibitors and were awed by their quality of work. Aneek Safwan, a young professional, said, 'Seeing the amazing work from all the local exhibitors shows the sheer amount of talents and potentials the people of our country possess. Many of these products are hand-made, and the dedication and hard work put behind this is visible.' The organisers arranged a live music session for the visitors. Music bands like Highway Melancholy, Shekor, Headlines and Old School performed live in front of the visitors and it was one of the amazing features of this year's Monsoon Meet-Up.

Growing a community with a penchant for local brands

These well-orchestrated meet-ups are helping MIB Spirit to stir the passion for creating innovative products as well as build a loyal customer base. According to the organisers, the customer engagement in the Monsoon Meet-Up 2017 had reached their expectations. MIB Spirit launched an array of new products in this event like the special leather series, metro series, and other items. Foysal Islam, designer and digital marketer of MIB Spirit, said, 'This was our second event away from our regular premises at Dhanmondi, and this time, the entire event took place indoors and attracted distinct visitors.'

Moar, the co-working space at Banani, Dhaka, launched its operation and inaugurated its working space through this event. It started its journey in the year of 2015 but did not officially launch it, as the concept was very new in this country. 'Now that we were finally ready, we wanted to start this venture officially with a kick. Also, MIB Spirit was our first choice as my team is a huge fan of their work and meet-ups,' said Nabila Nowrin, co-founder of Moar.

The writer is a student at the Institute of Business Administration (IBA), University of Dhaka. He can be reached at

nishanrakesh20@gmail.com
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