Refrigerators witness pre-Eid sales bonanza

Dhaka,  Sun,  24 September 2017
Published : 23 Aug 2017, 00:55:33
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Refrigerators witness pre-Eid sales bonanza

Flood limits turnover at less than expected level
Saif Uddin


Sales of refrigerators in the city markets witnessed a sharp rise in the recent times ahead of Eid-ul-Azha, business insiders have said.

They said the sales of the home appliance usually go up before the religious festival as people take preparation to preserve the meat of sacrificial animals.

They suggested a rough estimate that the sales in this peak season would be almost double than that of the other months of the year and expected it to rise further during the last few days before the Eid.

They also said the sales would have been much higher if the floods had not affected many districts across the country.

The sales of other electrical and electronic home appliances like air conditioners, grinders and washing machines also went up though slightly, they added.

The sales outlets in the city were seen displaying a wide range of fridges and deep freezers.

During a visit to the showroom of Transcom Electronics in the city's Kawranbazar, it was found fully packed with fridges and freezers of numerous brands and models.

Its sales representative Bashar Ahmed said the sales have increased by almost three times in last several days than that of the usual days.

"We are now selling 10-12 fridges every day. I believe that there will be a surge in the last few days before the Eid," he told the FE.

The showroom sells fridges manufactured by global brands like Samsung, Hitachi, Whirlpool, and local brand Transtec.

Mr Ahmed said usually more or less 250-liter capacity fridges were of highest demand and ranged between Tk 40,000 and Tk 50,000 based on the brands and models.

"Recently freezers (deep fridge) and fridges with larger deep are the most sold items," he added.

The multi-brand company is attracting customers with offers up to 10 per cent discount, up to Tk 5,900 cash back, zero per cent interest rate on EMI facilities, free T-shirts and umbrellas.

A customer at the same showroom, Humayun Kabir Biplob, was making queries about a deep fridge.

"I already have a normal fridge at my home, now I need a medium-size freezer for the preservation of sacrificial animal's meat during and after the Eid," said Mr Biplob, who is a businessman.

The traders of home appliances at the city's Bangabandhu Stadium Market, however, expressed mixed reactions. A representative at a branded showroom expressed satisfaction over the sales while an importer of multi-brands said their sales were yet to reach an expected level.

Due to worsening flood situation across the country, they said, many families were giving a second thought in getting a new fridge considering the sufferings of their close ones affected in the villages.

Sources said more than 40 global and local brands were selling fridges in the country. In recent years, local companies like Walton, Vision, Transtec and Rangs were leading the market due to comparatively lower prices.

One such local company, RFL Electronics Ltd, was selling fridges with the brand name 'Vision'. Its general manager (marketing) Mahabubul Wahid said the sales were almost double.

"The sales would have been much higher, if the flood hadn't hit so many districts," he said.

The brand offers around 80 models of fridges and freezers, of which eight new models have entered into the market recently.

"Our vertical deep freezer has specially drawn customer's attention for its convenient use, while around 220-260-litre capacity fridges are the most sold item," he said.

The company is offering flight tickets and up to five per cent discount to attract customers.

Sources said the price of the refrigerators varied from Tk 15,000 to Tk 0.5 million based on capacity, brand and technology. Capacity varies from 140-litre to 826-litre.

While contacted, another local electronic brand Walton's Senior Operative Director Uday Hakim said the company is making a huge growth ahead of this Eid.

"We sold 1,04,547 units fridges on the first day of August as part of our target to sell 0.5 million units in two months ahead of the Eid," he said. Around 0.4 million Walton fridges were sold last year, he noted.

Walton brought a new smart fridge for the first time in the country on Tuesday, he added.

    saif.febd@gmail.com
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