Transsion starts smartphone business in BD

Dhaka,  Tue,  25 July 2017
Published : 18 Jul 2017, 00:24:57
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Transsion starts smartphone business in BD

FE Report


Transsion Holdings, a global company aspires to be the most influential and favoured provider of mobile communications devices and related services in emerging markets, on Monday announced to launch its smartphone brand Tecno in local market.

Company officials said they have a plan to set up a factory in Bangladesh mainly for assembling mobile devices locally. "To start with, we'll have a virtual plant here," said Arif Chowdhury, Vice-President at Transsion Holdings.

The company's plans, he said, also include maximisation of domestic consumption while working on possible export destination in phases.

About their target market, Rezwanul Haque, CEO of Transsion Bangladesh Limited, said, "Our target is to become the most preferred and most respected brand here as people will hopefully get a whole new experience while using our premium handsets."

According to the officials, Tecno Mobile is a premium mobile phone brand of Transsion Holdings. Initially, they said, Tecno will have three premium smartphone brands - Camon CXAir, i7 and i3, which redefine the night-time photography with the Pixelex image processing technology.

Two other Tecno smartphone brands - WX3 and WX4 - were also launched during the Monday event organised at a city hotel.

To enhance consumer experience and confidence, Tecno Mobile also delivered a promise for its smartphones - 100 days' replacement as well as one year and an additional month's warranty.

Established in 2006, Tecno has presence in 59 countries across the globe. As one of the fastest growing brand, it has achieved a cumulative sales volume of 120 million units. It is now one of the top three mobile phone brands in Africa and a major player worldwide.

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