Walton brings 67 models of LED TVs ahead of Eid 

Dhaka,  Wed,  26 July 2017
Published : 19 Jun 2017, 14:08:19 | Updated : 19 Jun 2017, 14:23:19
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Walton brings 67 models of LED TVs ahead of Eid 

The country's leading electronics brand Walton is showcasing and selling out a total of 67 models of LED televisions, ranging from 19 to 55 inches, in the market with a target of marking 40 per cent growth in its television sales during the month of Ramadan compared to the sales of last year’s Ramadan. 

The Walton officials said, demand for televisions usually go up in Ramadan following Eid-ul-Fitr, one of the biggest religious festivals of Muslims. In this Ramadan, Bangladesh’s participation in ICC Champions Trophy added fuel to boost the demand as a good number of people bought televisions to watch the superb performance of the players of Bangladesh Cricket Team. Thus, both demand and sales of LED televisions are higher in this Ramadan than the previous ones, according to a press release.

They said, a massive preparation to grab a lion’s share of the excessive demand of televisions has been undertaken before the start of Ramadan. Walton is now manufacturing and marketing world-class LED televisions with the combination of European technology and machineries at its own factory at Chandra in Gazipur. The annual production capacity of Walton television manufacturing unit is 1.3 million. Moisture, heat and dust resistance ISO 7:10000 quality clean room has been established in the factory. In addition, Walton set up separate manufacturing lines for plastic cabinet, speaker, remote control unit, mother board and panel production where all the components that are needed as basic raw materials of LED TV are being manufactured.

Walton Marketing Department officials said, they are manufacturing 19, 20, 24, 28, 32, 39, 40, 43, 49 and 55-inch televisions of eye-catching and unique designs. Moreover, the brand is also producing and marketing 32, 39, 43, 49 and 55-inch Android smart TVs along with HD, Full HD and 4K LED and smart TVs.

Abdul Bari, head of Walton Television Marketing department, said, the demand and sales of television increase every year during the month of Ramadan. However, LED TV sales witnessed a remarkable boost for the last few days due to Bangladesh's participation in the ICC Champions Trophy. To grab the additional demand centring on Eid, Walton has targeted to sell 57,000 pieces LED televisions sets. Informing that already 30,000 LED TV sets have been sold in the first half of the month, he hoped to exceed the target.  

Amdadul Hoque Sarker, head of Walton Marketing department, said Walton has become the top choice of customers very quickly by providing the world-class LED TVs in the local market consistent with the demand, taste and affordability of the customers and the brand has achieved 300 per cent growth in LED TV sales last year which is a record. 

He said Walton LED TV sales increased by about 109 per cent from January to May this year compared to the same period of last year. He also informed that more than 97 per cent of LED TVs were sold in May this year compared to the same month of last year.

Mostofa Nahid Hossain, Additional Director of Walton Television Sourcing Engineering department, said, Walton has set up one of the country's largest Television Research and Development sections, where a vast number of highly talented and skilled engineers are conducting research on the development of TV technology. Walton has already attained remarkable achievements in all fields, including electronics, optical and mechanical designing and 28 patents are awaiting approval. Informing that they are also conducting research on next generation Quantum Dot Plus technology's SpectraQ TV, which is capable of displaying up to 98.7 per cent of the colour, he expressed hope that the research might achieve success within this year.

Currently, Walton sells 19-inch LED TV at just 8,990 BDT and 24-inch at only 13,700 BDT. The 28-inch and 32-inch LED TVs with high standard picture quality are available at 16,900 and 18,800 BDT respectively. 39-inch silver colour LED TV costs 32,990 BDT while Walton offers 32-inch internet based smart TVs at just 23,900 BDT. The price of 43-inch Walton LED TV and Smart TV are 41,900 and 48,900 BDT respectively. 

Customers will enjoy 6-month replacement guarantee in all models of Walton LED TV while 2-year warranty for LED panels and spare parts along with 5-year free service warranty. 

Mentionable, Walton is the only Bangladeshi company, which has ISO standard Service Management System to provide customers fast and quality after-sales service through 67 service centres and over 300 service points where nearly 2,500 engineers and technicians work. 

 
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