Punjabi sales rise ahead of Eid

Dhaka,  Sat,  23 September 2017
Published : 15 Jun 2017, 22:20:18

Punjabi sales rise ahead of Eid

Traders expecting more business
Saif Uddin

The sales of punjabi in the city's different shopping centres have gained a momentum ahead of the upcoming Eid-ul-Fitr, which are expected to surge further in the concluding days of Ramadan, the traders have said.

According to them, the shoppers are mostly opting for long cotton punjabis considering the hot and humid summer.

Visiting some shopping centres and areas across the capital, including Bashundhara City, Elephant Road, Gawsia, New Market and Bailey Road, the FE correspondent found almost all the fashion houses are offering punjabis of various colours and designs. Some of the shops were facing difficulties in managing the crowd.

While talking to the FE, an official of Aarong outlet in Bashundhara City said the retail chain shop is offering a wide range of punjabis for men of all ages.

The brand has prepared its apparel products with a unique theme - 'Mughal period urban craft' - for this Eid-ul-Fitr, he said.

"You will notice a different look in all our dress items, including punjabi, which we are calling Mughal period urban craft style."

These punjabis are diversified in colours and somewhat similar to the shape of sherwani, an outfit worn by the nawabs and zamindars of past centuries in the sub-continent, he further said.

The house has brought punjabis of same design for father and son this year for the first time. Short kurta and kodom punjabi etc along with trendy colourful punjabis are drawing attention of buyers in Aarong. Prices of the punjabis vary from Tk 1,100 to Tk 13,000.

"We are very satisfied with the customers' response at this newly-opened branch," he said.

A customer at the outlet, Munia Mushtary, said she has purchased a classic punjabi for her father.    

"I opted for cotton and simple design punjabi for my father, as this year's Eid is in hot summer," she said.

Branch in-charge of Dorjibari in the same shopping mall, Golam Zilani Majnu, said his fashion house is offering colourful punjabis ranging between Tk 1,500 and Tk 4,000 based on design.  

"Shoppers are preferring punjabis of light design and made of cotton, linen and similar fabrics," he noted.

Lubnan, a dedicated brand for punjabi, has around 50 outlets across the country, which are selling colourful long punjabis priced between Tk 1,590 to Tk 10,500, Md Alamin Khan, its branch in-charge in Bashundhara City, told the FE.

"The shoppers are mostly buying punjabis made of cotton, linen, jute cotton, silk and khadi."

Young people are opting for colourful punjabis decorated with beads, lace and stones, while the older people are preferring plain and simple designed punjabis, he said.   

"Punjabi is the other name of Eid dress to most of the men. We are expecting much higher crowd in the remaining days of Ramadan."

"Our punjabi prices vary between Tk 1,560 and Tk 10,500. The premium or party punjabi price starts from Tk 4,500 and that of classic ones from Tk 3,200," he told the FE.

Traders have said the retail stores are remaining open from morning to midnight to meet the shoppers' demand.

A salesperson of Menz Klub in Elephant Road area, Abdul Kader, said they are offering printed and embroidery punjabis to the customers.

A buyer at the same shop said he has been looking for a stylish punjabi for more than two hours in Elephant Road area. "I chose several punjabis in both brands and non-brand shops. Now I am about to finalise my choice."

He also said the prices of the item are slightly higher than the previous years. "Price is crucial for me, but I cannot think of Eid day without a new Punjabi," he added.

In addition to the renowned brands, other non-brand retailers are also offering the traditional Eid dress, price of whose starts from Tk 400.

Editor : A.H.M Moazzem Hossain
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