|Published : 21 Apr 2017, 20:58:04|
BCB expects minimum Tk 550m from new sponsorship deal
Current deal expires on May 24
Bangladesh Cricket Board (BCB) is hoping for a substantial rise of the brand value of the Bangladesh national cricket team when the upcoming sponsorship deal will be inked. The current deal is set to expire at the end of May, but BCB officials said due to Bangladesh’s commitment in the ICC Champions Trophy, the deal would effectively end on May 24.
BCB chief executive Nizamuddin Chowdhury Nizamuddin said they are hoping to get at least Tk 550 million (55 crore) for the next two years when Bangladesh would play numerous international series at home and away, according to an online sports news portal.
“Considering the recent market value we are expecting such kind of value. Though it is too early to suggest anything but we are keeping all our options open to maximise our profit,” he said.
Mr Nizamuddin informed that they were going to start the bidding process immediately after the deal ended and hoped there would a fierce competition for the bragging rights.
“We won’t wait long to float the tender for our next sponsorship deal. After going through the financial proposal we will conduct the bidding. We are hoping to receive a lot more from what we have earned earlier due to the performance of our national team and the response that we are receiving in this regard is quite good,” he said.
Last time BCB had fixed the base price at Tk 300 million (30 crore) and six companies submitted their financial proposals for the sponsorship rights that was eventually won by Top of Mind.
Top of Mind, known as a media planning company, won the sponsorship rights of the Bangladesh national cricket team spanning two years for Tk 414.09 million (41.41 crore) in 2015, coming from the behind to outbid country’s leading telecom operator company Grameenphone.
Later, Top of mind sold their rights to Grameen’s business rival Robi Axiata Limited, which received unexpected coverage owing to Bangladesh’s brilliant run of form over the past two years.
During this period, the Tigers won one-day international series against India, South Africa and Zimbabwe, and recorded Test victories against two top sides – England and Sri Lanka. Mashrafe Bin Mortaza and Co. also reached the final of Micromax Asia Cup Twenty20 at home last year to repay Robi more than what they would have expected.