|Published : 20 Apr 2017, 20:05:35 | Updated : 20 Apr 2017, 20:16:02|
ICC Champions Trophy to boost England economy
England’s Edgbaston Stadium’s role in hosting five of the biggest fixtures in cricket’s ICC Champions Trophy 2017 is set to deliver a £25.3 million boost to the Birmingham economy according to a new study by Marketing Birmingham Regional Observatory, according to online portals.
The top eight ranked international cricket teams (as on 30 September 2015) will contest the ICC Champions Trophy 2017 from 1-18 June, with Edgbaston hosting four matches in the group stages matches – England v Australia, India v Pakistan, Australia v New Zealand and Pakistan v South Africa – as well as the 15 June second semi-final. The Oval (London) and the Cardiff Wales Stadium will also host six and four games, respectively.
Neil Snowball, Chief Executive of Edgbaston Stadium, said, “Edgbaston played a leading role as one of the hosts of the ICC Champions Trophy in 2013, which showcased the city to a combined TV audience of 2,580 million people across 228 countries.
“We’re thrilled that Edgbaston will once again play host to some of cricket’s biggest names and most iconic rivalries for the 2017 tournament. England versus Australia and India versus Pakistan are two of the biggest contests in world sport, but we expect all five games to be sell-outs and attract more than 120,000 spectators to Birmingham across the tournament.
Emma Gray, Director of Marketing and Communications at Visit Birmingham, the city’s leisure tourism programme said, “Birmingham has a proven track record of successfully delivering major global championships and events. Sport has played a key role in Birmingham’s 17 per cent increase in tourists since 2010, with the city demonstrating over the past 12 months that it possesses the infrastructure and unrivalled connectivity to host fans at the prestigious Diamond League athletics, Davis Cup tennis and Rugby World Cup.