|Published : 14 Apr 2017, 21:09:29|
Now Facebook can detect fake accounts more effectively
Facebook has incorporated some technical changes to its website that make it easier to address one of its biggest problems: spam accounts.
According to a blog post by Protect and Care Team manager Shabnam Shaik, the social network can now detect fake accounts more effectively, even ones that may look authentic.
The company's upgraded systems identify inauthentic profiles by looking for patterns, such as repeatedly posting the same thing over and over or a sudden spike in messaging activity. Shaik says their systems can do those without looking at the actual contents of users' posts.
Facebook believes that killing off spam profiles will limit the distribution of fake news on its platform, since they're typically used to share stories from disreputable websites.
It's the latest in a string of new features designed to fight hoaxes -- just last month, Facebook promised to start flaggingwebsites it finds untrustworthy after a thorough vetting process. Posts from those sites will now come with a warning banner.