|Published : 14 Apr 2017, 13:23:16|
Burger King ad sabotaged on Wikipedia
A Burger King TV advert which was designed to activate Google Home smart speakers and some Android phones to describe its Whopper burgers has been hijacked by members of the public, reports BBC.
The ad triggered the devices to read out information about the burgers from online encyclopaedia Wikipedia.
However, somebody edited Wikipedia to describe the Whopper as the "worst hamburger product" and another added cyanide to the list of ingredients.
The BBC understands the ad was blocked.
Google did not publicly confirm this, saying only that it had "no involvement" in the campaign.
But Burger King confirmed to the BBC that after the first iteration of the ad was blocked, it ran a tweaked version on US TV.
According to a Burger King spokeswoman, the new ad was revoiced using a "different intonation" that bypassed the ban.
In the 15-second advert, a Burger King employee asks "OK, Google. What is the Whopper burger?"
The stunt has put Wikipedia in the spotlight after reports that Burger King's own marketing team edited the Whopper page shortly before the ad campaign.
The history of the page shows that changes were made on 4 April by Burger King Corporation. It edited the description of the product to include the lines "America's favourite burger" and "100% beef with no preservatives".
This change was quickly re-edited back to the original version.
Wikipedia has not responded to requests for comment.