Thai multinational hospitality brand Dusit is going to set its footprint in Bangladesh with the opening of its first hotel in the capital under a long-term arrangement with local hotel chain Lakeshore.
The 'high-end, mid-tier' hotel - to be named 'DusitPrincess Dhaka'- is already under construction at Uttara Sector-3. The officials are expecting that the hotel to be operational by the end of this year.
The Thai hospitality brand signed a formal agreement with Lakeshore on Wednesday, under which Lakeshore will be the franchise of Dusit in Bangladesh. The total investment of the project will be around Tk 1.5 billion, officials said.
The 13-storey business hotel is located in the north of the city, and only five minutes drive from Hazrat Shahjalal International Airport by car. It will comprise 80 guest-rooms and 10 suites, according to a media release.
"DusitPrincess Dhaka presents us with a fantastic opportunity to showcase our new franchise model in a robust hotel market," said Lim Boon Kwee, Chief Operating Officer of Dusit International.
"Dynamic partnerships such as this are vital to Dusit's sustainable and profitable growth worldwide. We are delighted that Lakeshore Hotel will be flying the flag for our distinctive brand of gracious hospitality in this fast-growing and vibrant economy," he added.
Kazi Tareq Shams, Managing Director of Lakeshore Hotels Limited, said, "We have been in this industry for over 15 years. We're operating two successful upper-midscale hotels in Dhaka under the name of Lakeshore. So we know this market well."
"Our capacity to supervise hotel operations has grown significantly in the recent years, and we are pleased that Dusit has recognized the capacity. To operate our upcoming hotel under DusitPrincess brand is a real honour. We have confidence it will be a resounding success," he added.
According to the officials, all rooms of the hotel will feature modern and comfortable design, while facilities will include an all-day-dining restaurant, a grab-and-go outlet, a meeting room, and recreational amenities such as a rooftop swimming pool.
DusitPrincess Dhaka will provide easy access to travel routes that avoid the city's gridlock, and located only a short drive away from major manufacturing sites and other key commercial districts. It is positioned to meet the needs of business travellers, they added.
Dusit International currently operates 29 properties in key destinations around the globe with 51 confirmed projects to open within the next three years.
Alongside DusitPrincess, other brands in the company's international portfolio include Dusit Thani, dusitD2, and Dusit Devarana.