|Published : 02 Dec 2016, 11:01:32|
Smartphone brand Nokia challenges Samsung, Apple again
The smartphones of Nokia are ready for a comeback after previous manager at Finnish company licensed the smartphone brand Microsoft and hit the business with Google and Foxconn.
Once Nokia was the world's dominant cellphone maker of the world but missed the shift to smartphones and then chose Microsoft's unpopular Windows operating system for its "Lumia" range.
In year 2014 Nokia quit smartphones industry by selling its handset activities to Microsoft, and moved into mobile network equipment.
Microsoft continued selling Lumia smartphones under its own name but this year largely abandoned that business, too.
HMD Global, under the leadership of Nokia Expert Arto Nummela, wants to launch Nokia’s first smartphone in the start of next year using Google's (GOOGL.O) Android operating system.
HMD is manufacturing its smartphone operating system with the partnership of Google and all of its Nokia devices will be manufactured by Foxconn of Tiwan, globally biggest contract manufacturer.
However to achieve success and to steal business from Apple, Samsung and other leading smartphone makers a lot of home work is required.
"Consumers may be carrying different smartphones now, but are they really in love and loyal to those brands?" said Nummela in an interview.
The Nokia consumer brand lives on as the badge on cheaper, entry-level "feature phones" sold mainly in Asia, India and Eastern Europe, though Microsoft invested little to market the name in recent years.
According to Nummela his team members are continuing relationships with retailers and phone service providers could help the company speedily convince owners of Nokia feature phones to progress in markets like Indonesia, Russia and India, according to a news agency report.