Apple to set up new R&D centre in China

Dhaka,  Sat,  10 December 2016
Published : 12 Oct 2016, 12:06:23

Apple plans bolstering China ties, to set up R&D centre in Shenzhen

Apple Inc will set up a research and development centre in China's manufacturing metropolis Shenzhen, the US tech giant said on Wednesday, as the firm looks to spur growth in the world's second largest economy amid growing competition.

The Shenzhen hub follows a similar plan for a center in Beijing, and comes as Apple is looking to bounce back in China, where local rivals like Huawei Technologies, OPPO and Vivo have been taking market share from its flagship iPhone.

Apple's chief executive Tim Cook announced the plan during a meeting with senior officials from the southern Chinese city where he is attending a nation-wide innovation event, the Shenzhen Economic Daily reported.

"We are excited to be opening a new Research and Development centre here next year so our engineering team can work even more closely and collaboratively with our manufacturing partners," Cupertino-based Apple spokesman Josh Rosenstock said in emailed comments.

"The Shenzhen centre, along with the Beijing centre, is also aimed at strengthening relationships with local partners and universities as we work to support talent development across the country," he said.

The Shenzhen Economic Daily, citing Cook, said Apple was keen to attract talented software developers in the city, which remains an important center for manufacturing Apple products. It added Terry Gou, founder and chief executive of Apple's major supplier Foxconn, also attended the meeting.

In August Cook unveiled plans for a Beijing-based R&D facility, its first in China, and promised to invest more in China during a visit to the country; according to Reuters.

- TM
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