The launching ceremony of Anchor Ghee organised by New Zealand Dairy Products Bangladesh (NZDPB) Limited at Agora in the city recently, the company said in a statement.

NZDPB Managing Director Shamsul Alam Mallick, Rahim Afrooz Superstores Limited Chief Executive Officer Ranjan De Silva and Managing Director Niaz Rahim unveiled the product in presence of other high officials of Rahim Afrooz Superstores Limited at Agora in the city recently.

The NZDPB is importing and packing this premium quality ghee, which was manufactured by Fonterra, a manufacture company in New Zealand.

There is potential demand for quality ghee in Bangladesh's market and as a brand Anchor is already well accepted.