The World Federation of Advertisers (WFA) is going to launch a media and marketing network for the Asia-Pacific region, said a press release received in Dhaka recently.

The network will bring together marketers across countries in the region with the driving common understanding and actions relating to advertising and media industry issues.

It will also enable more effective and more efficient marketing communications in the countries in the APAC and sharing experiences and insights in order to advance the marketing communications discipline.

The WFA has successfully pioneered several models, such as the WFA media committee, the WFA global communications procurement group (COMPAG) and the WFA digital network, which bring together global marketers and media directors, marketing sourcing and interactive marketing communications specialists.

The APAC network is open to all members of the WFA and will seek to act as a regional voice for marketers to tackle critical media and marketing related issues in order to improve industry practice.

The network will be active immediately and will initially focus on critical issues such as marketing in a downturn, research and measurement, structuring regional marketing resources and agency remuneration, the release added.